Importance of Conversion Tracking
With conversion tracking in mind, here are a few things to know before you make a move: gtag.js is not required to simply add an AdWords conversion tag to your site. It is not actually a conversion tag. There are two parts, the first is general for AdWords. I use adwords conversions, not analytics. Not sure why everyone thinks analytics should be used for conversion tracking and not adwords. As they are both important and should be kept separate. Analytcs is all traffic all conversions adwords is just adwords conversions neither are 100% so using analytics for both is even less accurate.
Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads - whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions. This article explains.
Implementing Google Ads (Google AdWords) conversion pixel or tracking code is extremely important for running successful Google Ads (Google AdWords) campaigns. You can optimize your shopping, search or display campaigns only if you have the exact conversions data.
Yahoo Conversion Tracking Code
The new conversion tracking code released by Google is extremely hard to implement. One part of the tag (GTag) should be fired in all pages and another tag (conversion tag) should only be fired in the checkout page. Implementing the Conversion Tracking code/Conversion Tracking pixel manually usually results in one or more errors.
Common Google Ads Conversion Tracking Errors
How To Set Up Adwords Conversion Tracking
Some of the major problems we have seen happening are as follows:
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- Duplicate conversions - conversions are counted multiple times instead of one resulting in an exaggerated view of the performance. This can also occur if the code is on any page other than checkout.
- No conversion value - Most advertisers fail to successfully pass conversion value back to Google Ads (AdWords). Conversion value is important in optimizing for ROI as the amount you would want to spend on a product of $5 will be very different from another of $100.
- Incorrect code or tracking errors - This happens when advertisers make a mistake while creating the script. No conversions will be recorded in Google Ads (AdWords) in this case.
AdNabu’s Google Ads (AdWords) conversion tracking app allows you to implement a conversion code for your store without the need for any coding. You simply need to follow these steps:
- Install the app
- Connect your Google Account
- Select the Google Ads (AdWords) Account (if you have multiple)
That's it! AdNabu ensures that your conversion pixel has the best practices of tracking implemented tracking page. Your campaigns will soon start showing the actual sales and conversion values in Google Ads (AdWords)
FAQs
- Should I manually create a conversion pixel? - No. There is no manual creation needed. AdNabu will create the pixel automatically
- What happens to my old pixels? - If you have implemented them manually in your store settings kindly disable them.
- What are the coding requirements? - There is no coding involved. Implementing conversion pixel is as easy as installing the app. There are no additional steps involved.
- What are prerequisites to using this app? - You need to have an active Google Ads (AdWords) account
- Does this app support multiple Google Ads (Google AdWords) accounts or an MCC account? - Yes. We support multiple Google Ads (Google AdWords) accounts and MCC account.
- I am seeing a blank screen after installing the app. What can be the reason? - In case if you have an ad blocker installed, kindly pause it and check.